Rory Hamilton representing Boys and Girls gave a very well presented talk about some of his studios work over the past few years. His keynote was designed to be very friendly with a soft grey background, pink highlights and custom icons throughout – it was easily one of the best designed keynotes of the weekend.
Rory’s talk was also intentionally quite funny and helped to keep everyone engaged and interested in the work being displayed. Who’d have thought design conferences could be so funny?!
Being an Irish design agency, it’s no surprise that Boys and Girls have worked with Guinness on multiple briefs. What did surprise me is that they had kept them as clients for 6 whole years! They actually stopped working with Guinness when the briefs started getting too controlled and restricted by legal guidelines. I resonated quite a lot with them when Rory mentioned that they left the client in order to maintain a high amount of creativity. No matter the size of the company they were working with, the most important thing to them is the amount of creativity they can produce. This idea is somewhat similar to how I left working for Burberry in order to pursue my own independent future.
Rory also spoke about internal branding at their studio space and how creative agencies often have elaborate furniture, decorations and activity spaces. He made a crucial point about how it’s not over the top for the sake of spending money, in fact it’s to make every client feel open to creativity and relaxed in their environment.
View more work from Boys and Girls at boysandgirls.ie
More from OFFSET 2015
Check out some other speakers from OFFSET 2015 with my roundup post that has links to all other OFFSET related things and keep checking back for more posts!
Follow me online
I hope you enjoyed this post! Make sure to check back here to see the latest content and subscribe/follow me on whichever channel suits you best:
Subscribe to updates
Join thousands of others and get updates straight to your inbox! Plus, get a massive 40% OFF some of my Lightroom presets, instantly!