Andy’s talk was quite possibly the most British of them all. In a very chilled manor, there was humour and honesty to his presentation style. With comments such as “I still feel like a student”, Andy claims he has never had a proper job and still treats his work like college. I don’t blame him, it’s probably the best way to feel about work with continual experimentation and play, nothing would ever feel boring or repetitive.
His presentation was based on a variety of small projects from the early days of Why Not Associates leading up to a large case study on the comedy carpet in Blackpool. There were very detailed behind the scenes explanations and videos for how they built the huge concrete piece of typographic brilliance.
I was seriously impressed with everything to do with the comedy carpet, from the design to the manufacturing process which included thousands of individual concrete letters being painfully organised into even larger slabs of concrete.
Seeing the carpet has now given me a reason to head to Blackpool in the near future. I’d always thought of it being a more glorified version of my hometown Weston-super-Mare, but now there’s art to see!
See more of Andy’s work with Why Not Associates over at whynotassociates.com
Why Not Associates have released a couple of portfolio books, this is the most recent one which I actually remember seeing at college when I began studying graphic design.
More from OFFSET 2015
Check out some other speakers from OFFSET 2015 with my roundup post that has links to all other OFFSET related things and keep checking back for more posts!
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