It’s quite a common scenario to be in. You’ve just created a logo or image that represents a company or yourself and someone says “Oh, that looks like…” Follow by “But I do like it!” You can’t help but feel as though you’ve just recycled an idea that you’ve previously seen and it’s natural for these things to happen. In fact, it’s extremely common to create something that falls into the category of another design. I think about it all the time and actually love it when someone says that it reminds them of something. It gives me a challenge to try and find out what it is. It can also happen that whatever they are thinking of is actually nothing like your creation except for maybe the colour or the shape. It shows just how powerful some brands are towards particular colours. Look at supermarkets for example; the main 4, Tesco, Asda, Sainsbury’s and Morrison’s all have their own individual colour schemes so that they don’t conflict with their competitors brands. It’s a basic principle of design, but something that we run into regularly.
I recently was told that the Icon for @thatdesign’s Twitter account is memorable in some way. Firstly it was thought to be similar to Uni Qlo, then TED and even product(red). It’s up to you to decide whether this is the case or whether it is simply an icon to display the initials. One of the tools that I have begun using quite a lot is Google’s ‘search by image’ which allows the user to upload an image and Google will perform a search based on how the images looks, looking for similar images. It’s proved very effective in finding similar matches as well as looking for inspiration in a number of ways. I recommend trying it out for yourself.
All you need to do, is head over to Google Images and click the little camera icon in the search bar then upload an image to reference to. Simple!
This video from Google explains it pretty well visually…